Media and Storytelling
You have a story but will people hear it?
You might be pushing a critical issue but you haven’t worked out how to make it cut through. This is why media matters.
Media skills are an important spanner in the toolbox of changemakers, activists and leaders with purpose. Media can help you, misrepresent or simply ignore you.
If you want your message to spread far and wide, it’s critical to be able work with the media and make them work for you.
Story is in our DNA.
What is your narrative? Can you tell it when put on the spot? Can you tell it in a 10 second soundbite or a 10 minute interview? Will it be of interest to the media out there? It’s critical to shape your story to tell your truth while being attractive to media outlets, and convincing to the audiences they can help you reach.
