Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Forging bonds so people can belong.

AJ is a regenerative communication expert dedicated to the power of human connection.

AJ enjoyed 15 years as a storyteller, copywriter and communications manager in marketing agencies, charities and government. He also taught ethics in schools for over seven years.

After completing a Regenerative Leadership Incubator in 2020, he established Better Conversations – a regular workshop with over 1000 members that brings together people from across the world to discuss issues of human connection.

AJ delivers thought-provoking workshops on everything from empathy in business to media training for activists. He brings a unique mix of study in philosophy, years of communication work and a background in writing and performing comedy.

His Empathy Gym is a unique program that puts people in teams or the public through a bootcamp of weekly training in understanding, kindness and self-reflection.